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The world’s foremost name in sporting apparel isn’t just dipping its toe in the waters of expression and acceptance. It’s diving in headfirst.
After signing the WNBA’s Brittney Griner to a contract that has her market and wear men’s clothing as well as women’s apparel, and makes her the company’s first openly gay athlete, Nike released the second edition of its #BeTrue line of shoes and sportswear last week.
The line, which openly gay NBA player Jason Collins wore to Boston’s Pride Parade this weekend, is “in celebration of sport as a universal language,” according to Nike, and includes shoes, t-shirts, and flip-flops with rainbow prints and the line’s #BeTrue name. Like the original line Nike released last year, profits will go to the LGBT Sports Coalition, an organization that is aiming to end homophobic discrimination in sports by 2016. Nike is a member of the coalition and is hosting its second annual LGBT Sports Summit this week in Portland, Oregon.
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Link to this article: http://www.pflagatl.org/2013/06/the-fashion-of-acceptance-in-sports/